Chesapeake develops holographic effect for UK brewery

Chesapeake Bristol, a UK-based self-adhesive label converter and part of Chesapeake’s Branded Packaging division, has developed a new holographic print effect. Glint has been applied to a label for a new Christmas Ale launched by Skinner’s Brewery in Cornwall, UK. The label helps create the impression of movement and adds a 3D quality to the product. 

Steve Skinner, CEO and head taster of Skinner’s Brewery, said: ‘We wanted a distinctive look to the labels supporting the launch of our new Christmas Ale. We have a strong focus on innovation in our business so being the first to market using this new effect ideally complements our philosophy.’ 

Glint can be added to a full range of printed packaging from labels to cartons. It produces the impression of depth and provides the label with a holographic effect.  

Andy Walter, MD Chesapeake Bristol, said: ‘Skinner’s wanted a label that was eye-catching but reinforced the brand’s qualities. We take a lot of time to understand what makes a brand unique and try to offer products that reinforce a brand’s value. Glint helps to differentiate the product and takes a holographic effect to a new level, which tested our skills in both repro and print. The pearlescent finish it provides has to be seen to be believed. It adds a real feeling of movement which helps ensure a product gets noticed as a consumer walks past.’ 

Skinner’s Christmas Ale is available from leading supermarkets and off-license stores as well as Skinner’s retail shop in Truro, Cornwall. The label is printing in 10 colors including a varnish. Andy Walter continued: ‘The key to the label’s success was with repro and print which had to be 100 percent accurate to ensure we got the best from the effect. Print registration was also critical demanding constant attention to detail.’ 

Click here for more stories about Chesapeake on L&L.com.