Craft beer label wins double in Dutch awards

The label was named ‘Best’ and ‘Most Beautiful’ beer label in this year’s Dutch BAV beer label competition. The competition is open for all beer brewers from the Netherlands.

The main factors in the win were the design and appearance, as well as the inclusion of food recommendations to partner the beer printed on the label. The concept and design of the Hoop Bier labels was made by PROUDdesign, an agency specialized in packaging and brand design. 

The labels were printed on self-adhesive PE material from UPM Raflatac, and Steven de Cleen, founder of PROUDdesign and co-founder of Hoop Bier, said: ‘When choosing the label material, Hoop Bier wanted to make sure that the label had a different look and feel compared to standard craft labels. We chose UPM Raflatac's self-adhesive PE label as it gave us great design options, flexibility and moisture resistance, aspects that one needs in our demanding environment.

Jesse Rep, Netherlands country manager at UPM Raflatac, said: ‘We see the market of craft beers growing and their unique label design contributes to great shelf appeal. Selecting the right label material allows for product differentiation, something that we as label material manufacturers know all about.’