Denny Bros reports upswing in nutraceutical demand

Nutraceutical products are  a food or food product that provides health and medical benefits, including the prevention and treatment of disease. They include isolated nutrients, dietary supplements and herbal products.

The global nutraceutical industry is currently valued at in excess of 100 million GBP (162 million USD) and the market is expected to almost double in the UK in the coming years. It is thought that health stores and supermarkets are stimulating demand in the UK for the growing number of products which are isolated or purified from foods and marketed as alternative medicines to help keep people fit and healthy. These include herbs, dietary supplements, probiotics, amino acids, botanicals and vitamins. 

Denny Bros added that, according to economic sources, the global market is expected to double by 2017. 

The information given on nutraceutical products is very similar to that included on mainstream medicines and healthcare products – brand name, dosage, indications, contra-indications, table charts with age guidelines, and even pictograms to make the information clear and concise.

Products carrying Denny Bros’ mutli-page labels include dietary enhancements, herbs, energy drinks and children’s nutritional supplements.

Stephen Jarrold, sales and marketing director at Denny Bros, said: ‘We are already seeing a raft of new product introductions, and a rise in marketing activity from global nutraceutical companies aimed at the UK and we do anticipate that this will be matched with our own home-grown supply of new and alternative healthcare products.

‘Nutraceutical products are not subject to the same testing and regulations as pharmaceutical drugs and often need introducing to the end-user audience as they are brand new product concepts. To explain the benefits and instructions for use, and avoid misuse of the products, it is important for manufacturers to give as much information as possible with the product offering. 

‘Multi-page labels are helping to make these products safer to use by highlighting any potential health issues associated with their use, particularly when used in conjunction with other medicines or healthcare products.’

Anglo-Scandinavian venture Seagreens recently chose a tamper-evident style multi-page label for its nutrition products, with a 12-page label applied to the lid of its product. 

A spokesperson for Seagreens said: ‘First, we need to explain to our customers how they can benefit from nature’s own vegetable garden beneath the sea before we can even begin to detail what our individual products can do.’