Domino Digital Printing Solutions is investing in the Asia-Pacific region to drive sales and meet increased labeling demands in the region.
This sees the company supplementing its existing portfolio of K-Series digital printers with the addition of N-Series digital color label press in Asia.
Quoting figures from AWA, Domino said, in 2016, pressure-sensitive labels strengthened their position as a leading labelling format in the Asian market with a volume of 8,767 sqm meters. This represented 43 percent of the total world demand by volume. Growth in Asia in 2016 is estimated at 6.2 percent, with a compound annual growth rate of 6.3 percent for 2017-2019.
The company has also appointed Mario Fanton to lead its growth in the region, who said: ‘There is increased speed in adopting new technologies by brand owners, enabling them to deliver much more valuable content to customers. Domino’s proven K- and N-Series give them a tool to cost effectively manage shorter runs, use raised print effects, such as “Textures by Domino”, to create more awareness and product differentiation, and at the same time implement variable data to the label. Changes in consumer purchasing behavior and the population density in Asia further drive the volumes of self-adhesive labels, such that overall label demand in sqm per capita is expected to grow from three sqm to eight sqm.’
Domino’s expansion of its Hong Kong-based team is part of a long-term plan to increase sales of its inkjet printers into Asia. With an established install base of around 250-300 monochrome printers already in the region, the N610i high-speed digital color label press is an addition to Domino’s existing portfolio of monochrome printers that have been sold into Asia.
Philip Easton, director at Domino Digital Printing Solutions, added: ‘This strategic decision to expand our portfolio of products and increase our resources in the Asia-Pacific region is vital for Domino’s future growth and to meet the demands of our customers, who require high-speed ink jet technology to produce labels of the best quality, giving their products the best chance to stand out on the shelves.’