Food markets to lead US converted flexible packaging growth

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Food markets for converted flexible packaging accounted for 71 percent of total demand in 2016 and are expected to rise to 15.5 billion USD in 2021, according to a new report.

The 14th edition of Freedonia Group’s Converted Flexible Packaging Market in the US study has detailed that ongoing product introductions and trends favoring smaller package sizes will fuel opportunities, as will the need for enhanced shelf life and package resealability.

Meat, poultry and seafood; baked goods; snack food; produce; candy and confections; and pet food were the largest food markets for converted flexible packaging in 2016, accounting for a combined 65 percent of food packaging demand. Through 2021, the fastest advances are anticipated in beverages, with meat, poultry and seafood, and snack food also seeing good gains. 

Further inroads by pouches into rigid beverage container applications are supported by the availability of spout fitments that enable resealability and provide improved dispensing. In the meat market, gains will reflect the significance of case-ready fresh meats and convenience-oriented products, such as pre-seasoned meats and individually wrapped portions. Snack food gains will be the result of heightened interest in better-for-you snacks, which generally have higher barrier requirements and are packaged in distinctive stand-up pouches.

Freedonia analyst Katie Wieser said: ‘Pouches and bags will capture share from rigid packaging most significantly in areas where convenience of use and storage economy are critical advantages, such as in the candy, snack, and beverage markets.’