Fujifilm and FFEI agree Graphium deal

FFEI and Fujifilm have signed an agreement that will see the latter handle sales of the new Graphium digital UV inkjet press in North America and selected European territories.

FFEI and Fujifilm have signed an agreement that will see the latter handle the sale of the new Graphium digital UV inkjet press in North America and selected European territories

FFEI announced Graphium recently, and will showcase it on the Fujifilm stand at Labelexpo Europe 2013.

Graphium is a modular digital UV inkjet press supporting up to five digital modules and six flexo stations. It has been designed with converters and printers of labels, packaging and specialty print in mind who want to increase margins and revenue streams on short to medium print runs, FFEI said.

The partnership between FFEI and Fujifilm North America covers sales of the inkjet press in the US, Canada and Mexico. The deal with Fujifilm Europe covers distribution in selected European territories.

FFEI managing director Andy Cook said: ‘We are delighted that Fujifilm will be our first major partner for Graphium.

‘Fujifilm has a tremendous reputation for product innovation, quality and customer service, which are the key values underpinning the whole Graphium concept. I doubt there are any other companies in the industry that can offer the label and packaging customers the service, support and overall positive customer experience than Fujifilm.’

John Kaufman, product marketing manager for digital in the Graphic Systems Division at Fujifilm North America Corporation, said: ‘Traditional print volumes have been declining for years, with that being said, traditional print processes are becoming a thing of the past and moving to digital printing is a necessity in order to survive. The more versatile the printer, the more opportunities they will have to expand product offerings.

‘Graphium represents a new calibre of inkjet press, designed specifically for the narrow-web market, and it will change how printers work.’