Supports strategic growth plan in emerging markets
H.B. Fuller has opened a new office in Dubai, supporting the company’s growing base of customers in the Middle East and its growth strategy in emerging markets.
Inaugurated by Patrick Kivits, senior vice president for the EIMEA region, H.B. Fuller said the new office will offer manufacturers an alternative source for adhesives and sealants in a market that has so far been dominated by one other global adhesives provider. The office will also serve as the base of operations for Harsh Gupta, H.B. Fuller regional general manager for India, the Middle East and Egypt, who will set up new teams to support the customers in these regions and the company’s growth strategy.
Gupta, a nearly 20-year veteran in the adhesives industry, and his team, will be supported by H.B. Fuller’s global network of manufacturing facilities and technical centers, including those in Egypt, India and Germany.
‘H.B. Fuller is known for offering high-quality, high-performing products with exceptional technical support,’ said Gupta. ‘The way we will create competitive advantage in the Middle East is by being more nimble and targeted than our other large competitors. Compared to some of our smaller competitors, we have global scope and strength to take new consumer product ideas and make a global impact.’
Mohammed Khalifa Dasmal, managing director of Bin Dasmal Group, added: ‘We couldn’t be happier to have H.B. Fuller here in Dubai. It has an intimate knowledge of our manufacturers’ needs and market trends, and are deeply committed to the community. I look forward to seeing its new office thrive.’