HP India has hosted an event in Delhi to showcase its portfolio of digital printing products to brand professionals and marketers from verticals including FMCG, pharmaceutical, retail, food and beverage, health and beauty.
More than 100 brand professionals participated in the event, where HP India showcased applications including labels and packaging, general commercial printing, backlist, textile printing, point of purchase, corrugated print and signage.
François Martin, global marketing director, Graphic Solution Business, HP said: ‘The label industry became digital very quickly. Today, for wine, 90 percent of labels for bottles are printed digitally. You can’t see it, because you can’t see anything different, but this is the way it’s done. HP has been very successful in this market, driving the adoption.
‘India is a high growth and promising economy and we are witnessing that the future of commercial printing is driven by digital printing. Digital printing has evolved by leaps and bounds in India and one key trend driving this shift has been the evolution of HP’s graphics solutions offerings from devices to effective marketing solutions for brand owners. We are thrilled to see increased traction with Indian brands from various verticals, as they embrace the power of digital printing to reach their end customers innovatively. HP is committed to keep reinventing technology to help our customers and partners thrive.’
Nancy Janes, global graphics business development director, HP, said: ‘As brands today talk about engaging, immersive and delightful customer experiences, HP is positioned to fulfill this need with our digital printing portfolio. We believe in limitless possibilities with digital printing and are happy to notice some of the very interesting projects and implementations by our Indian customers.
‘We also reiterate our commitment towards the partner community, who are at the core of our go to market strategy. All our innovations and partner initiatives are designed towards helping them remain profitable and explore fresh revenue streams.’
Puneet Chadha, director, market development, Graphics Solutions Business, Asia-Pacific and Japan, HP shared insights on the importance of innovation in reaching out to the customers today. He spoke on how advanced and differentiated printing applications can help brands develop a stronger brand recall with end customers and establish a competitive edge in the market.
Discussions on the successful real life digital printing campaigns and implementations by some of the leading brands helped the audience build awareness and perspective around the possibilities with digital printing.
‘With brand managers trying to break the clutter for increased mindshare for their brands, the market place is getting increasingly competitive. Digital printing can open new and unexplored opportunities for brands with respect to customer outreach, contributing significantly to the brand recall,’ said Chadha.
He also spoke about Dscoop, a community of HP’s print service providers helping them take part in education, networking and revenue growth opportunities. ‘We will continue to enable our print service providers with newer innovations in digital printing technology and more meaningful conversations with brands at such forums, hence helping them explore newer markets and generate fresh revenue streams.’
The presentations were followed by guided tours to application areas featuring partnering print service providers. The brand managers engaged in discussions with some of HP’s print service providers to explore digital printing avenues for their brands.