Iggesund expands presence in North America

Iggesund has established an inventory position and sheeting capabilities in Pomona, California with the objective of making Invercote readily available on the US West Coast. The primary goal is to be able to serve the commercial print and packaging cluster in California and beyond.

Iggesund will focus its sales and marketing efforts on premium packaging and graphical print applications, building on the foundation of offset and digital print business recently established through a network of merchant distributors.

Iggesund said increasing interest in Invercote from brand owners on the West Coast, and some key new business acquisitions, made expanding west ‘a natural next step’.

Rickard Österlindh, president of Iggesund’s operation in North America, said: ‘We’ve been in the US for more than 30 years but our distribution footprint has been concentrated on the East Coast. Now is the time to increase our presence on the West Coast, where we know there is a density of brand owners who will appreciate the quality level we offer with Invercote.

‘Invercote’s unique attributes truly distinguish it from other products in the marketplace, and as such Iggesund will seek to identify applications where those properties add value. That’s why we’re also reinforcing our US sales organization by recruiting people who can help increase sales both in areas where we had no previous presence and those where we already have a position.’

Neal Haussel, sales director and marketing manager for graphic products in the US at Iggesund, added: ‘Invercote is a niche product in the US. Unlike domestically produced paper and paperboard grades, Invercote’s is manufactured using a multi-layer construction, which means that it will not crack on the fold, neither with nor against the grain. This is an incredibly powerful selling point, which is further strengthened by a second-to-none environmental sustainability platform.’