Iggesund to refresh sales structure

This will see it combine global marketing and sales responsibility under the leadership of Arvid Sundblad.

Previously the company had separate teams for Europe and the rest of the world.

‘For more than a decade we have seen the conversion of packaging for consumer goods move from western Europe to other parts of the world, mostly in the east,’ said Iggesund Paperboard chief executive officer Annica Bresky. ‘Brand owners with headquarters in one part of the world can have the manufacturing of both their goods and packaging in another. This is globalization in a nutshell and we must adapt to it’.

She added: ‘Fifteen years ago Iggesund was the first Scandinavian forest products company to adapt its European organization to the new conditions arising from the European Union. Now we simply need to take another step to ensure that we can live up to – and surpass – the service level required by our customers.’

In addition, Iggesund Paperboard is introducing a new business system as a backbone of all production and supply processes.

Bresky added: ‘Our customers’ development and needs are the starting point for our own continual process of change. Doing business with us will become even easier. Iggesund has long been a fantastic company and we definitely have the strength needed to continue to be competitive in the future too.’