Kodak details packaging opportunities

Packaging has become a core part of Kodak’s strategy in recent times after its reorganization, and is an area where Lois Lebegue, managing director for Asia, Latin America, the Middle East and Africa, and a vice president at Kodak, sees the company as having an ideal offering and knowledge base to capitalize.

‘Across the whole print market, from commercial and packaging to textiles, there is a demand for shorter runs and one-to-one communication. There is also a demand for more environmentally friendly systems and solutions.

‘Packaging is now an essential marketing tool, so vibrancy and quality are further demands, as is security and authentication, as consumers are more conscious than ever about where their food and medicines are coming from.

‘Kodak has extensive experience in material science, deposition and digital, so is positioned to help the market evolve.’

Lebegue identified partnerships as integral to its work, as others across the packaging supply chain have long heritages and legacies which, when combined with Kodak’s, will help the market move forward.

‘The packaging market will continue to grow for a long time, so we see many opportunities.’