Label Traxx, 3YG introduce Sales Traxx

Label Traxx has partnered with sales training and technology provider 3YG to introduce Sales Traxx, a new prospect management tool for label printers aimed at driving revenue growth through better management of the sales process.

The new sales module uses a dashboard visual approach to provide an at-a-glance evaluation of a company’s entire sales pipeline

The new sales module uses a dashboard visual approach to provide an at-a-glance evaluation of a company’s entire sales pipeline, all the way down to individual sales rep or prospect account. Customers who purchase the Sales Traxx prospect management system receive one-on-one sales training for managers, team training and three follow-up dashboard reviews. By the end of the training, users are working live in the software setting up their prospect and customer accounts.

‘Sales management is the next logical step for our customers,’ said Ken Meinhardt, Label Traxx president. ‘The core Label Traxx software and optional modules have helped users improve efficiencies throughout their operations. Now, Sales Traxx takes that same approach and applies an easy-to-use, systematic approach to the revenue side of the business.’

‘This is about business development and driving revenue,’ added Russ Salzer, 3YG owner. ‘Sales teams, like other aspects of your business can be coached, monitored, tracked and measured to better performance. A steady revenue stream alleviates a lot of other downstream issues in your business and provides the freedom necessary to do many things.’

The differentiator of Sales Traxx technology, however, is in the sales process that it is designed to support, according to Meinhardt. ‘Partnering with 3YG allows us to provide customers with hands-on sales team training to improve their sales process.’

Salzer continued: ‘The common CRM solutions have it backwards. Placing a technical solution over a poor sales process does nothing to improve results. With Sales Traxx we ensure there is an effective, routine sales process and behaviors in place and then we support the behaviors and activity important to growing revenue with the technology. It’s the only way to achieve consistent, long-term results.’