Landa makes a case for folding carton

Landa predicts strong growth for folding carton market through to 2016

Landa makes a case for folding carton

Landa expects the folding carton market to grow at an annual rate of 4.5 percent through 2016 as it continues preparations to bring its Nanographic Printing process to market.

In a white paper, Accelerating the Growth of Packaging Production in the 21st Century, cartonboard consumption is said to be at 43 million tons and growing. Based on Landa’s own direct, primary research, combined with reports from Smithers-Pira and Karstedt Partners, the white paper states that this generates US$82 billion in revenue. Year-on-year growth is anticipated to be 4.5 percent through 2016.

Landa’s first Nanographic Printing press will be targeted at the folding carton market with the S10FC model to ship to early adopters in the latter stages of 2014.

It said this was owing to latent demand in the folding carton market for a suitable digital printing option.  

Landa said the expected growth of the folding carton segment will be fuelled by powerful global population and economic trends, as well as technological advancements unique to packaging and folding carton converting.

It added that the 3,000-plus folding carton converters in the world stand to benefit from the increased demand if they can meet the market’s standards for quality, speed, format, and substrates while complying with demands for much shorter runs.

Topics covered in the white paper include: consumer trends; new opportunities, buying habits and tastes; converter markets, applications and competitors; limitations of short-run packaging production; and Landa’s own Nanographic Printing process.

Ila Bialystok, Landa vice-president of marketing, said: ‘The white paper is the result of our intensive study of the packaging industry and the folding carton segment in preparation for the launch of the Landa S10FC Nanographic Printing press.’

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