Packaging design agency rebrands

Brand identity and packaging design agency Hornall Anderson UK has rebranded as OurCreative following its split from Hornall Anderson USA earlier this year.

OurCreative managing director Kim Van Elkan

OurCreative remains part of the Omnicom Group.

Clients at OurCreative include Asda, Colman’s, Knorr, Marmite, Seattle’s Best Coffee, Inspired Pet Nutrition and AB World Foods.

OurCreative managing director Kim Van Elkan commented: ‘OurCreative’s name was born out of a collective team workshop and desire to reflect that at our agency, everyone in our family lives, breathes and eats creative. We are so excited about moving forward with our new identity and letting everyone know who we are.’

At the same time, Jon Dignam has been promoted to the role of creative director at OurCreative.

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