Primary Colour raises Black Economic Empowerment profile

Primary Colour, a Durban-based ink manufacturer and local representative for UK narrow web ink producer Pulse Roll Label Products, has improved its B-BBEE rating from Level 3 to Level 2.

Pictured (from left): Primary Colour directors Jambo Sekgobela, Deon Cupido and Jason Jones

With the revision of South Africa's Codes of Good Practice in 2015, regarded as significantly more challenging than their predecessors, many companies dropped back a level in their B-BBEE (Broad-Based Black Economic Empowerment) ratings.

In bucking this trend, Primary Colour managing director Jason Jones said: ‘We now boast a 51 percent black-owned company with a newly-certified Level 2 standing. This makes us an Empowering Supplier in the Codes of Good Practice.’

Primary Colour was founded in March 2012 when ink expert Jason Jones and entrepreneur Russell Davidson identified an opportunity to manufacture inks and coatings for the flexible packaging industry. Today, Primary Colour has a production capacity of 240 tons a month after an initial capacity of 120 tons a month.

In 2014, team members Jambo Sekgobela and Deon Cupido were each awarded a stake in the business and a seat on the board. ‘Jambo and Deon are dynamic, hard-working technicians who deserved a chance to manage the company and to share in its financial success,’ said Jones.

Gill Loubser

Gill Loubser

  • Africa correspondent