Strategic partnership intended for anti-counterfeiting and traceability
Prooftag, a high security technology provider for brand protection and document security, has unveiled at Labelexpo Europe 2013 the latest evolution of its FiberTag technology.
Introduced at Labelexpo Americas 2012 in partnership with Neenah Paper, FiberTag has raised ‘a high level of interest from label converters, brands and governments’, said the company.
Prooftag and Neenah Paper have now been joined by Avery Dennison and HP Indigo in the development and commercialization of the technology.
At Labelexpo Europe, Prooftag introduced LABELrec, the FiberTag high speed recording equipment for label converters.
LABELrec has been developed to be integrated into the printing process. It gives full autonomy to label converters in the production of secure and interactive labels made with FiberTag. Demonstrations of the 600,000 FiberTags per hour recording capability took place on the HP Indigo booth during the show. With LABELrec, Prooftag offers to label converters equipped with HP Indigo digital presses and ready-to-use system to produce security labels.
Produced by Neenah Paper, and commercialized by Avery Dennison, the Fiber Tracker is a security paper engineered for the production of FiberTag labels. Avery Dennison showed the technology and the range of material available on its booth during the show.
FiberTag is now available to label converters that want to offer an innovative security system, along with many other digital services for a secured smart label. Those security labels are connected to a service platform that offers end users track and trace, interactive marketing, usage analytics, alerts and more.
FiberTag is a security system which ensures the uniqueness of each label, tag or seal with an individual and visible fingerprint for authentication. FiberTag is produced on a security paper that includes visible security fibers incorporated and spread randomly in the paper pulp at the production stage.
After serialization of each label on a digital press, each FiberTag and its unique 2D code is recorded and linked to the end user’s secure account on the Prooftag Cerv platform. This service platform enables end users to manage their labels by linking each of them to a customized description and ancillary services.