Rondo-Pak develops cartons with HD video screen

Rondo-Pak is a provider of folding cartons to the pharmaceutical, biotech and medical device industries.

Designed not only to gain consumers’ attention but also to ‘hold it’, Rondo-Pak’s multi-media cartons are seen as being ideally suited for product launches, patient education kits, physician training kits, clinical trials and sales demonstrations.

It said the cartons harness the power of digital media for point-of-purchase or point-of-use consumer messaging.

The cartons also can contain digital watermarks on the outer packaging, providing additional product info or special offers to consumers via smartphone right at the point of purchase or use. 

Digital content is supplemented by a broad-banner carton surface conducive to large text and vivid color schemes, Rondo-Pak said.

The in-carton HD video screen acts as an engaging high-tech insert, and the video can be uploaded with a variety of helpful data, including instructions for use, info on complementary therapies, customer support options and FAQs.  Alternate languages are another possibility.

The web-enabled nature of the outer package’s digital watermarking also has interactive purposes.  For pharmaceutical applications, the watermarking can serve as a layer of protection amidst a suite of anti-counterfeiting tools by providing a supply chain authentication touchpoint.  Additionally, digital watermarking can be used to allow for patient online adherence and compliance tracking.

For cosmetics applications, web-enabled digital watermarking can showcase in-store promotions and product launch information, and allow real-time online consumer preference testing and point-of-use user self-help tools.  This feature also supports broader marketing initiatives, such as introducing and encouraging brand-specific smartphone apps.

Victor Dixon, president and chief operating officer of Rondo-Pak, said: ‘Rondo-Pak’s multi-media cartons are the next generation of packaging – especially for products whose directions for use are more critical, as is the case with a growing number of pharmaceutical therapies, medical devices and in-home diagnostics kits.

‘Benefits include everything from easier-to-follow instructions to interactive experiences that would have been impossible just a few years ago.’