Sistrade adds new customer in the Middle East

Sistrade hosted a business mission in the Middle East ahead of Gulf Print & Pack 2013, and Sistrade managing director Paulo Souto said the new customer, a label printer, was a direct result of this exercise.

Speaking on the company’s stand at Gulf Print & Pack 2015, Souto said: ‘We have four customers in the region, with a direct presence and an office in Abu Dhabi, and have recently signed up a new customer in Saudi Arabia.

‘As a company, we have a worldwide focus as we know the performance of specific markets can change from year-to-year, so have a global spread of customers in order to maintain the continuity of our business’ performance.’