Treofan shows first commercial application of its hybrid packaging product

The first commercial application of Treofan’s HybraPack hybrid packaging product is Trinity haircare, which will in future package its high-quality hair care products for professional users in upright pouches manufactured from this film-paper combination.

Trinity haircare will in future package its high-quality hair care products for professional users in upright pouches manufactured from this film-paper combination

HybraPack, which has been jointly developed with paper manufacturer Feldmuehle Uetersen, combines the technological performance of BOPP film with the optical and tactile characteristics of paper. Packaging manufactured from this material provides also has strongly sealed, leakproof seams and a barrier action that can be flexibly tailored to the storage life of the package contents. HybraPack allows ‘almost unlimited’ design versatility, added Treofan, while opening aids and resealing options can be incorporated on a custom basis.

Depending on the application, biodegradable polymers obtained from renewable raw materials can be used in the film and lamination can be performed without adhesive.

Jürgen Schischko, technical service manager at Treofan, explained: ‘HybraPack makes it possible for the first time to exploit the advantages of BOPP and PAL film for liquid and pasty package contents too. We are aiming to open up entirely new product segments in the upright pouch market, which is currently seeing double digit growth. And our collaboration with Trinity haircare is an excellent example.’

Trinity haircare marketing director René Held added: ‘In their day-to-day work in their salons, our demanding customers expect not only the highest product quality but also reliable performance under the most varied conditions. At the same time, brand values such as sustainability and environmental consciousness are becoming ever more important in the premium segment. HybraPack perfectly embodies these values by being economical with resources and making use of biodegradable materials.’