Uflex and WaveFront Technology have announced an extension of their existing alliance in India to bring manufacturing of Fresnel lens packaging films to Europe.
The set-up will operate within Flex Films Europa’s facility in Wrzesnia, Poland with WaveFront Technology Europe leading the sales and marketing activities. Flex Films Europa is an indirectly wholly owned subsidiary of Uflex. The company expanded its film manufacturing footprints into Poland back in 2012 after venturing out in the UAE, Mexico, Egypt and subsequently in Kentucky, USA.
Fresnel lens film manufacturing is scheduled to commence in the final quarter of 2016.
Commenting on the extension of the alliance, Ashok Chaturvedi, chairman and managing director of Uflex, said: ‘This is an important geographical extension of our existing relationship with WaveFront Technology. We have built up an excellent working relationship in India and we anticipate working closely with the WaveFront Europe team to increase market penetration and new product development in the years ahead.
‘The ties with WaveFront will further enhance our speed to market reach in Europe – one of the core pillars of our global business strategy that has always given us the competitive edge.’
Joel Petersen, president and founder of WaveFront Technology added: ‘We are pleased to be associated with Uflex Group in Europe, a territory that has become the most important region for stimulating new Fresnel lens designs and process developments. We are excited with the synergies this extended alliance will offer.’
Andrew Stevenson, managing partner of WaveFront Technology Europe added, ‘It has been a key strategic goal of the business to start manufacturing Fresnel lens films in Europe for our European customers, for all the lead time and logistical benefits that will follow. Uflex’s focus on quality and service matches our values at WaveFront Technology Europe and working with the world’s leading supplier of packaging films will provide significant process benefits.’
With many of the Fresnel Lens Film designs being unique to individual brand owners, Simon Thompson, head of design at WaveFront Technology Europe points out the importance of a fast response, ‘Working with Flex Films in Europe will bring the design and production capabilities together, ensuring a fast, accurate response for our European customers. Our concept of design-develop-deliver in Europe will be significantly enhanced by working with Flex Films in Poland and by utilizing the skills and capabilities of Uflex Holography Business in India.’