UPM pushes sustainability in the Middle East

UPM Raflatac is using its presence at Gulf Print & Pack 2015 to push the importance of sustainability and environmental performance to the Middle East market.

One of UPM Raflatac’s on-stand highlights is the FIT range of efficiently thin, more sustainable, high-productivity labelstock

One of UPM Raflatac’s on-stand highlights is the FIT range of efficiently thin, more sustainable, high-productivity label stock. The range includes semi-gloss, thermal, TTR and PET label faces.

UPM Raflatac is also demonstrating options for security labeling and brand protection, including postal stamps and technical capabilities like shadow-printing to verify the origin of specified label stock. For electronics and other demanding applications in durable goods labeling, high-resilience materials feature the latest UV adhesive technology.

Cem Karabayir, area sales manager for the Middle East and Pakistan at UPM Raflatac, said the topic of environmental performance is one that the Middle East market is having to pay close attention to.

‘As they look to do business with customers in other parts of the world, so they have to meet their requirements for environmental best practice and sustainability. This is a very important topic for the Middle East, and one we are keen to help the region better understand.’

UPM Raflatac is a returning visitor to Gulf Print & Pack having debuted at the 2013 event.

David Pittman

David Pittman

  • Former deputy editor