Vila Etiketten adds HP Indigo 8000 as next step in digital investment strategy

The Breda-based company is a member of Optimum Group and one of the largest Dutch label makers. With the HP Indigo 8000, Vila Etiketten will be able to boost sales due to an increase in its production capacity, added flexibility and choice for the customers’ print jobs. Currently Vila Etiketten is rebuilding its location in Breda, dedicating an entire floor to digital printing. The new HP Indigo 8000 digital press will print its first labels in April.

This is the fourth HP Indigo press Vila Etiketten has purchased, and Robbert Vugts, general manager and owner of Vila Etiketten, explained: ‘We bought our first HP Indigo digital press in 2005, and 12 years later we now have four presses to keep up with customer demand and our growing business. With the HP Indigo technology, quality is guaranteed. Our growth – and the fact that we added a fourth press – is proof.’

Vugts sees the quality of colors as one of the biggest benefits with, ‘white very important for our customers’, he said.

‘Many customers take white as the base of their labels. With the HP Indigo 8000 we can ensure that our customers will get the perfect white every single time,” says Vugts.