Visualead partners with AVT

The development was demonstrated at the drupa printing equipment exhibition in Düsseldorf, Germany.

AVT is a leading provider of print process control, quality assurance, and press control solutions for the packaging, label and commercial print industries. To make its offerings more comprehensive, AVT has chosen to embed Visualead technology in its print scanning and inspection systems, enabling them to reliably detect and read Visualead’s variable visual codes and its secure codes.

Visualead combines QR codes with visual and security layers for a range of applications.  The company's variable Visual QR Code – also known as [v]code – is able to transform any desired image into appealing and effective QR codes. Visualead enables user scenarios from private to social; from track and trace, product authentication and anti-counterfeit to marketing and payments; from customer acquisition to channel management; and both online to offline experiences, with a complete product suite from code generation, configuration and inspection to engagement. 

‘Implementing Visualead’s state-of-the-art technology in our portfolio will enable AVT solutions to detect and reliably read standard QR codes, as well as Visualead’s patented [v]code and [v]code+, its proprietary dotless codes,’ explained AVT label marketing manager Aviram Vardi.

‘We expect this integration to not only help address our customers’ current needs, but also enable us to develop and introduce new QR-enabled solutions in our target markets at an accelerated pace,’ added Nevo Alva, Visualead co-founder and CEO. ‘No less importantly, AVT’s inspection capabilities will become a cornerstone of Visualead’s secure product authentication solution, and will enable inspection of codes and holograms for accuracy and quality assurance purposes.’