Cartes showcases machinery at Loupe

At Loupe Americas 2026, Cartes chose to put live technology demonstrations at the center of its exhibition, transforming its booth into a fully operational application and production environment.

Three different converting and embellishment lines ran throughout the show, allowing visitors to experience Cartes technologies in real production conditions and to evaluate finished labels first-hand.

Building on its established presence across North, Central and South America, Cartes brought a GT365WHFSR from the GT360 Series; a Gemini GE363WJ2L equipped with Jet D-Screen digital embellishment and laser converting; and a standalone Gemini GE361L Star laser die-cutting unit.

Jet D-Screen, Cartes’ digital embellishment technology, attracted particular attention. The technology creates special effects including spot varnishing in different thicknesses and three-dimensional metallic effects.

Strong interest was also generated by Cartes’ laser converting technology, including its patented Invisible Laser Cutting (ILC) technology, which provides high production flexibility without the need for conventional cutting dies.

'In designing our presence at Loupe Americas, we started from what truly makes us unique: our ability to build modular and scalable embellishment lines that are easy to use and offer short setup times, while creating outstanding labels and packaging in a single pass,' said Enrica Lodi, chief marketing officer at Cartes. 'Rather than simply describing this capability, at Loupe Americas we wanted to make it tangible for every visitor who chose to put us to the test, without prior notice and at any time during the day.'

The live demos allowed visitors to see the machines running and assess the quality of the finished labels directly.

This turned demonstrations into practical discussions about specific applications and production projects, providing Cartes with a direct view of the requirements emerging across the Americas.

'This year more than ever, customers and prospects from across the Americas engaged us in challenging discussions, each reflecting different production priorities,' said Virgilio Micale, sales director at Cartes. 'While South American converters showed particular interest in the versatility and scalability of the GT360, North American converters were looking for new levels of speed and automation, with a strong focus on Gemini.'

The different requirements emerging across the Americas confirm the importance of flexible and scalable technologies capable of adapting to different production needs, applications and business models.

For Cartes, technology is ultimately a means of creating business value.

By combining modularity, scalability, automation and short setup times, Cartes technology helps converters expand their application range, increase production efficiency and produce higher-value labels and packaging, supporting revenue growth and improving return on investment.