Actega Wit has launched a value-added product that engages multiple senses. At Labelexpo Americas, the company’s marketing manager, Carmen Wagner , told L&L: ‘Touch-N-Scent coating is a high impact tactile and olfactory experience that captures the consumers’ attention on-shelf.’
Wagner continued: ‘It is an enhancement of the old “scratch and sniff” labels. Now you get the velvety touch with the scent.’
A wide variety of scents are available and customized scents can be built from customer-provided oils. Concept to market takes from one week to 10 days for standard scents. The varnish and scent are mixed together and printed by flexo. ‘It is easily printed like any other water-based ink,’ said Wagner.
The scent concentrate product has a shelf life of up to two years, twice the life of similar products currently on the market, says the company. Depending on the product, the shelf life for the printed Touch-N-Scent product is one year.
Primarily for food and beverage, the product is also expected to become popular for use in packaging of fragrances.