Afinia launches L301

Afinia Label has launched the L301 color label printer, a compact, full-color inkjet printer capable of up to 4800dpi photo-quality prints.

L301 is based upon a HP thermal inkjet printing platform that prints labels up to 6in wide, or up to 8.5in wide, with an optional unwinder

L301 is based upon a HP thermal inkjet printing platform that prints labels up to 6in wide, or up to 8.5in wide, with an optional unwinder, and is compatible with a wide range of media. It prints in vivid, optimized color up to 4800 x 1200dpi. Its small footprint, ease of use and quiet operation makes it suited to any desktop environment, it is claimed.

L301 expands Afinia Label’s existing line of industrial full-color label printers, and is designed to address the needs of smaller organizations requiring professional looking labels in lower volumes, as Mike Atkins, Afinia Label national sales manager, explained.

‘Bringing professional label printing in-house with the L301 allows brand owners the flexibility they need to grow. Instead of ordering high minimum quantities of labels from a third party, they can now print the labels they need, when they need them. The L301 also opens the door to seasonal product labeling, and private labeling on behalf of their customers.’

L301 was demonstrated by HP at Labelexpo Americas 2016, as reported here, and is available now, worldwide through Afinia Label resellers.