Americk Packaging launches web-fed paper label for beverage applications

Americk Packaging has developed a web-fed paper label product for the beverage market as an alternative to standard synthetic substrates.

The product has been developed by Americk Packaging’s Enniskillen plan

Americk Packaging said it has seen a resurgence for paper labelstocks in the last 18 months as brand owners and marketers seek a point of difference, with technical manager Paul Morris detailing that some of its soft drink and water customers prefer the natural texture of paper.

‘We have trialed numerous thicknesses and finishes both on press and high speed applicators. Optimum performance is critical to bottlers and therefore we have spent a lot of time and resource in perfecting the ideal specifications for our papers range. In partnership with the leading application equipment manufacturers we can confidently offer alternative substrates to our customers.’

Americk Packaging sales director Michael Harkness added: ‘We have showcased our range of reel-fed solutions at the recent UK Bottled Water Conference with great interest. The London event explored market trends and consumer behavior which provided further evidence that the choices made when packaging a product, have a direct effect on buying behavior.’     

The product has been developed by Americk Packaging’s Enniskillen plant, which specializes in web-fed, stretch sleeves, cut & stack, deco and roll-on-shrink-on labels.

The company noted that, in some cases, paper labels are not a practical form of decoration. For example where bottles are filled after labelling the potential spillage may impact the presentation of paper labels, whereas synthetic stocks are water/liquid repellent.