API Foils launches metallic foil and holographic decorative products

API Foils showed its new range of metallic foil and holographic decorative products at Labelexpo Europe.

HoloNique, launched in January, is a bespoke holographic design technology which is claimed to save time and money in the design process by combining API's range of holographics with customers' own designs to provide customized, low-level security and product enhancement.

Mock ups can be produced in a matter of days, and at a reduced cost, allowing companies full control over the holographic design process. This gives them the flexibility and power to create the customized designs they want, while keeping NPD costs to a minimum.

API also highlighted the benefits of its new double embossing machine which enables shim lines to be eliminated completely, allowing the production of seamless, continuous patterns. Suitable for all substrates, large area applications and for overprinting, the production of these seamless patterns can also reduce waste.

The machine has allowed API to increase productivity and fulfil the increasing demand in the market for the 'rainbow/super diffuser' foil pattern.  

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