Avery Dennison adds FSC-certified collection

Avery Dennison Label and Packaging Materials has introduced a new collection of paper label materials certified to Forest Stewardship Council (FSC) standards.

The new products' prices are comparable with those of non-certified alternatives to drive the use of FSC-certified materials throughout the value chain, Avery Dennison said.

Avery Dennison is one of more than 3,500 US companies certified with an FSC-approved chain of custody (COC). FSC's COC certification process traces the path of products from forests through the supply chain, verifying that FSC-certified material is identified or separated from non-certified material throughout the supply chain.

Avery Dennison recently confirmed a responsible paper sourcing policy.

The FSC-certified product collection contains 22 specifications featuring three paper facestocks – Fasson 54# Semi-Gloss FSC, Fasson Lightweight Dairy FSC and Fasson Estate Label No. 8 FSC.

The new offering is a result of the company's commitment to develop and offer sustainable label and packaging solutions to converters and brand owners.

‘We have heard clearly from members of our value chain about the need for innovations that focus on improving sustainability,’ said Darrell Hughes, vice president and general manager of the Avery Dennison materials group in North America.

‘As a market leader, it's our responsibility to produce and promote items that contribute to the environmental health of our planet. This price-neutral collection of select FSC-certified constructions is the next step in our effort to make our industry more sustainable.’

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