Avery Dennison adds new tire label range

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Avery Dennison adds new tire label range

Avery Dennison has launched a new tire labeling range to tackle the issue of low energy surfaces of tires that make them one of the most difficult of labeling applications.

The range includes tread labeling materials and thermal transfer (TT) vulcanization labels designed to perform optimally in applications that pose the most difficult dispensing challenges.

Avery Dennison’s new PP TYRE 55/60 Top White products use a special feature of the polypropylene film that is designed to resist migration of low molecular weight components and carbon black from the tyre surface. This allows the label to stay on the tyre and avoids curling away over time.

A high coat-weight TS8000 adhesive ensures good initial tack to the tire. The adhesive is supplied in a customer-specific gum pattern to minimize the bleeding of the reels. The BG 45 liner is siliconized on the back so the label does not stick to the liner as it unrolls in the automatic dispensing process.

Efficiency is also improved when applied by hand: 50 percent more labels can be applied due to the shorter time needed to adhere, Avery Dennison said.

Avery Dennison’s new TT vulcanization labels also look to address the increasing need for labels that can be barcode-printed, as brands want to serialize their tires for tracking and safety reasons.

This product features TS8017, a rubber-based adhesive that prints well in the TT process and has good heat/abrasion resistance. The PET 125 White Top HR face stock also ensures resistance to the heat of the vulcanization process.

The Avery Dennison vulcanization label ensures optimal bonding during vulcanization and will be highly durable and well integrated into the tyre.

Hans Eichenwald, senior product manager at Avery Dennison Label and Packaging Materials – Europe, said: ’Demand for auto dispensable tyre labels is increasing because this process offers productivity gains and consistent positioning.

‘However, the industry has faced big challenges in creating a dependable end result. Tire brand owners need labels that look good, resist curl and stay in place all the way through to the end customer.’

Eichenwald added: ‘This new range is designed both to boost brand image and to ensure dependable dispensing and flawless logistics. It also gives important time savings to those customers who still want to dispense by hand.’