Clondalkin Flexible Packaging Bury has developed a shrink sleeve that contains post-consumer recycled (PCR) content, reducing landfill waste, greenhouse gases and energy consumption.
The new technology has been developed in partnership with a UK-based distributor of thermoplastics.
The PCR content does not impact on the quality of the finished product which means that the film clarity, print quality and shrinkage properties are exactly the same as would be found in standard PET shrink sleeve film material, according to the company.
Paul Mayall, shrink sleeve technical manager at Clondalkin Flexible Packaging Bury, explained: ‘The introduction of this new shrink sleeve material is an example of the company's continued commitment to innovation and sustainable packaging solutions.
‘Producing packaging with green attributes can be challenging with food and beverage contact applications as there are much stricter regulations, therefore this is a significant breakthrough for the market.
‘As more and more brands become increasingly environmentally conscious we have to look for innovative ways to develop our own packaging solutions to meet this demand.’
Clondalkin Flexible Packaging Bury is a supplier of flexible packaging products to the food, dairy, beverage, personal care and household sectors. It is one of 10 companies operating throughout Europe under Clondalkin Flexible Packaging.