Domino develops textured labels for N610i

Ideal for a variety of sectors – including wine, beer, and cosmetics and beauty, this technique represents a cost-effective way to create labels with high visual and ‘feel appeal’ that also help to maximize customer engagement.

Consumers don’t just use their eyes when making purchasing decisions – they use the sense of touch as well. Research has shown that a brand’s impact increases by 30 percent when more than one sense is engaged in the packaging design.

‘Textures by Domino’ is a print solution that digitally creates tactile, three-dimensional textured images. This adds yet another capability to digital printing that provides added value to both label printers and brand owners.

The global luxury packaging market is predicted to grow by 4.4 percent per annum over the next three years, which means that brand owners are constantly searching for innovative packaging designs that will ensure their products stand out in a highly competitive market. ‘Textures by Domino’ is printed with the Domino N610i digital UV inkjet label press.