Heidelberg and Landa enter strategic partnership

Heidelberger Druckmaschinen (Heidelberg) and Landa Corporation have partnered to collaborate on the development of Nanographic Printing presses to expand digital offerings for mainstream printing, including short-to-medium runs, variable data and quick turnaround printing. Heidelberg intends to develop, manufacture, sell and service new generation of digital printing presses based upon Landa Nanographic Printing technology.

Bernhard Schreier, Heidelberg CEO and chairman of the management board, said: ‘Heidelberg is today, on the eve of drupa 2012, announcing this strategic partnership to signal the market Heidelberg’s commitment to the long-term success of its customers.

‘As market leader, innovator and integrator, we are keenly aware of our customers’ need for high volume production, cost effective printing of short runs, and quick turnaround times. It is those very needs that led us to develop our benchmark Anicolor systems and the very successful partnership with Ricoh on dry toner based digital presses. And it is those same needs that led us to embrace Landa Nanography for a new generation of digital presses for commercial printing.

‘The fact is, our customers need both offset and digital. In addition to our Linoprint C and Linoprint L offering, we will be able to complete our solutions to address our customer demands with Landa Nanography. The Landa Nanographic Printing process will enable us to offer digital versatility with the strength of offset for which Heidelberg is renowned.’

Benny Landa, founder, chairman and CEO of Landa Corporation, said: ‘The Heidelberg-Landa alliance is a major step towards achieving our strategic goal of industry-wide adoption of Nanography for mainstream digital printing. As the market leader, Heidelberg’s adoption of Landa Nanographic Printing for its new generation digital presses is a clear message to the entire market: For the foreseeable future, offset and digital will not only co-exist, but will complement one another – offset for medium-to-longer jobs and digital for short-to-medium run lengths, not to mention variable data printing. At last there is a digital printing technology that has both the speed and customer economics to fill that role – and Heidelberg is certainly well-positioned to take it to market.’

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