Label Traxx introduces new sales prospect management tool

'Sales management is the next logical step for our customers,' said Ken Meinhardt, Label Traxx president. 'The core Label Traxx software and optional modules have helped users improve efficiencies throughout their operations. Now, Sales Traxx takes that same approach and applies an easy-to-use, systematic approach to the revenue side of the business.'

Label Traxx has provided business management software in the label converting segment since 1993 with modules from estimating and order processing to quality control, scheduling and accounting. The new sales module uses a similar dashboard visual approach to provide an at-a-glance evaluation of a company’s sales pipeline, all the way down to the individual sales rep or prospect account, Meinhardt said.

'This is about business development and driving revenue,' said Russ Salzer, 3YG owner. 'Sales teams, like other aspects of your business can be coached, monitored, tracked and measured to better performance. A steady revenue stream alleviates a lot of other downstream issues in your business and provides the freedom necessary to do many things.'

The differentiator of Sales Traxx technology, however, is in the sales process that it is designed to support.

;The common CRM solutions have it backwards,' Salzer said. 'Placing a technical solution over a poor sales process does nothing to improve results. With Sales Traxx we ensure there is an effective, routine sales process and behaviors in place and then we support the behaviors and activity important to growing revenue with the technology. It’s the only way to achieve consistent, long-term results.'