Mactac has launched three new protective overlaminates for product packaging applications.
Designed to give product-packaging labels added protection as well as dramatic appearances and superior shelf appeal, the new overlaminates are marketed for packaging applications in markets such as health and beauty, household goods and food packaging.
The new products are LTC01275, LTCREVI901A and LTCFR1125-25.
LTC01275 is a 0.7-mil matte clear soft touch overlaminate that adds a soft feeling to packaging labels. It features a high clarity acrylic adhesive, a 50# white glassine liner and high scratch resistance to protect and maintain the clean look of the label. LTCREVI901A is a 0.75-mil multilayered holographic overlaminate that changes color depending on the viewing angle. It features a clear polyester film that gives a metallic tone without metal, an acrylic adhesive and a 50# white glassine liner.
LTCFR1125-25 is a 1.0-mil clear matte top coated overlaminate that offers labels a subtle flat and soft finished appearance. It features a clear polyester film with an acrylic adhesive and a 50# white glassine liner.
‘As the need to influence consumer purchasing decisions has increased, so has the importance of eye-catching packaging,’ said Kim Hensley, marketing manager, Mactac Performance Adhesives. ‘Packaging labels are not just a source of information, they reflect a brand’s image and enhance consumer perception of a product’s quality. The unique soft touch, color change and matte finish characteristics of these overlaminates creates a rich appeal and differentiates a product from the rest, drawing and attracting customers.’
The overlaminates were originally developed by Mactac’s parent company, Lintec Corporation.