Shrink-sleeve labels to maximize brand identity and awareness of Vegenat

RPC Containers Corby has developed a multilayer polypropylene (PP) bottle for Vegenat’s oral clinical nutrition range designed to offer ‘a more modern-looking design, ergonomic, effective product protection and preservation, and excellent functionality during filling and for the end consumer’.

The bottles are designed to take a shrink-sleeve label that maximizes brand identity and awareness for Spain's Vegenat

Based in Spain, Vegenat specializes in dietetic food and clinical nutrition. Its oral range Nutrición Clinica is formulated with a unique blend of nutrients for people with different pathologies and special nutritional requirements. Vegenat products are sponsored by the Spanish National Health Services and sold exclusively in hospitals, nursing homes and pharmacies.

RPC’s Corby facility manufactures extrusion blow-molded barrier bottles and wide-necked jars in sizes from 125ml to four litres – for ambient, long shelf life food and drink products, including ketchups and sauces, juices, soups, fruit, vegetables and baby foods.

RPC Containers Corby has a long-standing relationship with Vegenat as a supplier of barrier packaging.

The new 200ml bespoke bottle has been developed for over-the-counter sales in pharmacies as well as in hospitals. The bottle is blow molded using a six-layer construction, comprising PP for durability and EVOH for barrier protection against oxygen ingress and to avoid degradation of the formulation’s critical ingredients.

It features a ribbed design said to combine attractiveness on-shelf and easy handling for the end consumer, with strength and rigidity during the aseptic filling and retort process. The bottle has also been designed to take a shrink-sleeve label for an all-over decoration that 'maximizes brand identity and awareness', RPC Containers Corby said.

Mariana Fuentes, logistics director at Vegenat, said: ‘RPC bottles have over the years delivered effective product protection, safety and end-user convenience. This latest pack also demonstrates the company’s design capabilities in creating a more modern looking bottle while retaining all the necessary functionality.’