UPM Raflatac launches Vanish PET material range in Europe

At just 23 microns, these thin and robust materials are said to be particularly suited to food, beverage and personal care labeling. For food labeling on rigid plastic and glass packaging, Vanish labels allow consumers an excellent view of the product together with the brand. Compared to other clear films, says UPM Raflatac, the thin Vanish label faces use less raw material, making them ‘a more economical and sustainable choice’.  

  

‘Vanish films are a tremendous step forward in seamless “no-label-look” labeling with support for highest quality and innovative graphic design,’ summarizes Stefano Pistoni, end-use manager at UPM Raflatac EMEIA. ‘We’re leveraging the latest material advances for packaging material reductions and higher productivity while offering brands a fresh level of differentiation and enhanced perception of quality.’ 

 

UPM Raflatac will demonstrate Vanish applications on stand 5D41 at Labelexpo Europe 2015.