Nuova Gidue appoints distributor in the Middle East

Dubai-based Ali Alhashemi Trading was established in 1950 by the Ali Alhashemi, and is today one of the largest suppliers of equipment for the labels and packaging industries in the Middle East. From its headquarters, the company serves Saudi Arabia, the UAE, Oman, Kuwait, Qatar and Bahrain.

Mohammad Alhashemi, the current president of the company, has already started work on an ‘aggressive’ action plan to introduce and launch Nuova Gidue equipment to the market in the Middle East. This will focus on technical advantages of Nuova Gidue equipment both for new entrants to the market and existing players.

This will be driven by G. Jayaprakash, general manager for sales and marketing at Ali Alhashemi Trading, who will select and train a dedicated sales and technical team in order to offer cover and support across the Middle East.

Mohammad Alhashemi said: ‘Nuova Gidue is the right partner we were waiting for. It is thank to its revolutionary technologies and to its future-oriented soul, that we decided to start the cooperation with the Italian manufacturer.

‘Since its birth, Ali Alhashemi Trading has been looking for that kind of product that can really face the market demand for high technology machines. Thanks to Nuova Gidue’s presses line, now we are able to cover all kind of necessities.

‘I’m looking forward to seeing the first concrete results, that I know will come very soon.’

Cristina Toffolo, Nuova Gidue vice-president of marketing, said: ‘Nowadays the export in the Middle East is an important experience, which presents several problems where a good product and a competitive price are not always the solution.

‘We need to build up a project based on an initial analysis of the existing potential and on an effective system of verification of future viability. Nuova Gidue and Ali Alhashemi Trading’s mission is to understand the market and the customer needs in order to provide them with a turn-key package for the sustainability of the investments.'

Maurizio Trecate, Nuova Gidue vice-president of sales, added: ‘Our partnership with Ali Alhashemi Trading is another significant step ahead in the support of our mission of increasing the availability of advanced technologies for the labels and packaging markets, and of increasing the presence of Nuova Gidue’s brand in these growing markets.’

Pictured (from left): G. Jayaprakash Alhashemi, Ali Alhashemi Trading sales director; Cristina Toffolo, Nuova Gidue vice-president of marketing; Mohammad Alhashemi, Ali Alhashemi Trading managing director; and Maurizio Trecate, vice-president of sales at Nuova Gidue