basysPrint strengthens North American focus

basysPrint, a supplier of systems for the digital exposure of UV-sensitive offset printing plates, has appointed printing industry veteran Ivan Verheye to its team of US agents. 
 
Verheye will distribute basysPrint’s systems and provide support to the company’s US sales team.  Verheye brings 33 years’ print industry experience to his role having spent more than 20 years at Strobbe Graphics, which he helped establish as a leading supplier of conventional plate-making and plate-bending equipment to the US business forms and direct mail Industries.  When Punch International acquired Strobbe in 2000 he became the company’s US president.  Verheye was also heavily involved in the takeover and integration of US-based Xeikon in 2002, and basysPrint a year later.  He left Punch Graphix in 2005 and set up a specialty print finishing company, AddValue2Print.
 
basysPrint is a division of Punch Graphix and claims to be the inventor of UV-CtP.  It has offered systems for the digital exposure of conventional UV printing plates over the last decade.
 
Verheye said: ‘basysPrint has a unique reputation in the print industry.  I’m looking forward to announcing to my customer base that they now have fast, easy access to basysPrint’s systems.  I’ve no doubt they’ll be very impressed by the impact these machines will have on their print environments.’
 
basysPrint said the appointment has strengthened its position in the North American market and underlines its commitment to the region. 
 
Christophe Lievens, director of sales and marketing at basysPrint, said: ‘Ivan’s record in the print industry is outstanding and we’re delighted he’s joined us as a basysPrint agent.  He knows the US market inside out, having held a number of senior positions at leading pre-press equipment providers.  Our customers and prospects will feel very reassured that they have easy access to a print expert with an excellent understanding of the US market and the challenges they face.’