CS Labels appoints Neil Baker as senior sales manager

Baker has 20 years of experience in the labeling industry, having held several senior sales roles in companies of various sizes and geographies. This includes tenures at Reflex Labels, API Tenza, Lecta Paper and Lamican Packaging. As well as labeling, Baker has specialist expertise in flexible packaging arena and substrates.

He will be based off-site and will look after a portfolio of key accounts, in addition to developing new markets and new customers, and assisting with the ongoing rapid growth of the digital printer. CS Labels is seeing growth up to 20 percent year-on-year, and recently installed its latest Xeikon digital press, its third CX3 model and reported here. Additional finishing equipment is being installed to supplement the arrival of the new digital press.

CS Labels managing director Simon Smith said: ‘Neil has a positive, flexible and determined attitude and is very aware of where we are going as a company. We are constantly changing, innovating and turning the labeling industry on its head, working smarter than ever. I’m pleased that Neil is already playing his part in that and welcome him to our team.’

‘Digital print is not new to me,’ Baker added. ‘I am aware of the dynamism of the industry and being a pro-active person I was very attracted to this role. I feel a real synergy with CS Labels, and the aspiration to grow a business with a focus on digital is very challenging yet rewarding in equal measure. In order to stay ahead of the game CS Labels reacts very quickly – decisions are made here efficiently to ensure that customers are satisfied to the highest standards; it pays off.’