DataLase makes double promotion

This has seen Dr Adam O’Rourke become the new program manager of materials, where he will be responsible for the management of internal and external R&D programs for materials and will work closely with CEO Chris Wyres to drive continued innovation within the business. Having already worked for DataLase for the last five years, he has an extensive knowledge of design and development of laser reactive materials and coatings.

At the same time, Martin Walker has been promoted to technical services manager, and will be responsible for provision of internal and external technical support, working closely with the business development team, suppliers, strategic partners and customers to address technical enquiries, accelerate product development and ensure quality standards are implemented and maintained. He has worked with DataLase for more than 14 years.

‘The demand for flexible marketing, which drives late stage customisation of packaging, has increased significantly,’ said Wyres. ‘Whilst there are some established solutions and players, the landscape is highly dynamic, with brand owners actively searching for alternatives that enable high-quality, cost-effective in-line digital printing. DataLase technology platforms deliver this, allowing brand owners to enhance marketing capability and realise maximum value. As a result, we are entering a high growth phase and consequently are gearing to service the needs of a rapidly expanding install base.’

DataLase technology has ultra-high performance laser print capabilities, to deliver high speed, high resolution, on-demand digital printing. The solutions enable brand owners to digitally print products and packaging in-line, at full line speeds, so realizing the maximum benefit of late stage customisation, says the company.

DataLase works with a selection of strategic partners across inks and coatings, substrates and brands to deliver tools for in-line digital printing of products and packaging. Its mission is stated as being ‘deliver innovative, cost effective, high speed digital printing solutions to brand owners that provide the enhanced quality, operational efficiency and marketing capability to grow brand value and protect market share’.