John Sweeterman named new GM at INX Digital

Sweeterman has joined INX Digital after working as a senior account executive at Chromatic Technologies where he managed global business development for emerging packaging technology of specialty inks and coatings. He also has prior advertising agency and pre-press business experience with brand strategy and brand packaging.

After beginning his career working for a large consumer products business and selling to retailers, Sweeterman parlayed that experience into managing a large format digital printing business that sold temporary and permanent display graphics to retailers, franchises, restaurants and grocery and convenience stores.

In his new role, he also works with the division’s European teams and reports directly to Rick Clendenning, president and CEO of INX International, who said: ‘John brings extensive management experience to our company, with proven success promoting new products and technology. We are looking forward to the opportunity of capitalizing on his knowledge to support our business development efforts and grow digital sales. I know he is eager to work with all of our divisions to support the ‘Evolve’ program, as we assist our traditional customers who want to move into a digital solution within their own businesses.’