Sangeeta Sachdev appointed managing director of SPGPrints America

SPGPrints has named Sangeeta Sachdev as the new managing director of its North American business, SPGPrints America.

In her new role, Sachdev takes responsibility for the company’s operations in the US and Canada

Since joining SPGPrints – formerly known as Stork Prints – in 2003, Sachdev has held several managerial positions, at locations around the world. In the US, her roles included managing digital textiles, labels and packaging operations. She also headed sales in India, Bangladesh and Sri Lanka.

In her new role, Sachdev takes responsibility for the company’s operations in the US and Canada. Among Sachdev’s priorities will be expanding the use of rotary screen as a complementary technology in the production of labels and folding cartons, and the roll-out of SPGPrints’ new inkjet textile printing technology based on its Archer technology ink delivery system.

‘With its capability for applying thick layers of coverage in a single pass, rotary screen printing is an essential technology for achieving numerous vivid, tactile and luster effects, productively,’ commented Sachdev. ‘It is a powerful complementary technology for brand differentiation. SPGPrints offers solutions for every step in the rotary screen workflow for package printing applications up to 1m (39.37in) width. With our strong support network and application expertise as well, we are uniquely placed to help printers adopt the process and competitively offer creative, added-value branding solutions.’

SPGPrints America, based in Charlotte, North Carolina, is the regional base for manufacturing, research and development, sales and marketing, and full support activities. SPGPrints is a global leader in rotary screen technology for the self-adhesive label and industrial narrow web markets. It also provides complete digital printing systems for the textile and wallcover printing markets.

‘No doubt, this will be a job with many challenges, but it is also one of many opportunities, and working with the worldwide SPGPrints’ team, I see a strong future for the company and its customers,’ Sachdev concluded.