Spinnaker Coating promotes Joel Ulrich to roll product manager

Ulrich has been with Spinnaker Coating since 2011 in the position of marketing coordinator, during which time he worked on a number of important projects to enhance the roll product line.  Most recently he has been deeply involved in creating programs that build partnerships with digital printer OEMs. Before joining the company, he worked for Avery/Paxar, where he last served as global product development coordinator. In his new position, Ulrich is responsible for the oversight and optimization of the roll products portfolio of Spinnaker Coating. 

‘Joel is an ideal fit for this position,’ said Mike Marasch, vice president of roll marketing and sales at Spinnaker Coating. ‘He understands Spinnaker and its customers, and is dedicated to optimizing the relationship between our customers’ needs and the materials and services Spinnaker can offer to its PS customers.  

‘Joel’s exposure to the PS industry began on a press and progressed through a variety of positions that gives him a broad understanding of what customers want and need from their suppliers.

‘His understanding of the industry will help us continue to position Spinnaker as the leader in serving the underserved segments of the PS market.’

Marasch himself was recently appointed to his role as part of a series of leadership appointments intended to strength Spinnaker’s position as a ‘premier service provider’ to target customers.