Repacorp acquires Aladdin Label

US-based converter Repacorp acquired the assets of Aladdin Label, based in Waukesha, Wisconsin, on December 30, 2010. 

‘We choose Repacorp to acquire our business because we liked the family atmosphere Repacorp brought to the table. Repacorp is also involved with new technologies like digital printing and RFID. By adding these new technologies to Aladdin, it would give Aladdin’s employees and company new growth,’ said Richard Schwartz, former owner of Aladdin Label. ‘Repacorp has had a presence in Wisconsin since 1999,’ added fellow former co-owner Gayle Schwartz. ‘We like that Repacorp will keep the majority of the employees in Wisconsin.’

Aladdin Label was founded in 1972 by Richard and Gale Schwartz and evolved from a one-press operation to two plants with multiple presses and a full packaging line, totaling 50,000 plus square feet. ‘Aladdin’s quality product attracted Repacorp to this acquisition,’ commented Rick Heinl, president of Repacorp. ‘Aladdin has a great customer base with no over lapping of Repacorp’s customers, and Aladdin has many new product lines in which Repacorp is not currently involved.’ 

Aladdin Label will continue to operate under its existing name. 

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