API’s TA foil craft beer cheers attendees at Labelexpo

The  label  has  been designed  to  highlight  the  fine  details possible  with  TA foil, alongside its capability to cover large solid areas and achieve high-quality gloss effects for text and graphics. With a range of shades available, TA foil is the result of three years research and development by API to meet the demands of printers and designers across the variety of machines and substrates in the market.

Printed by Constantia, the label uses the over-printable TA foil to demonstrate its versatility and impact for brand owners.

Hester McQueen, marketing manager, comments: ‘Labelexpo Europe is the ideal place for us to launch both our creative services and new TA foil by showcasing API’s fresh approach to drinks labeling technology with our special API Citra Burst craft beer.’

‘We are inviting all designers, printers and brand owners to come to our stand, sample the beer and see our portfolio of foil, laminate and holographic solutions and how together with the latest packaging trends they can deliver exceptional brand enhancement and real on shelf impact for their products,’ concludes McQueen.