Applied Adhesives named Henkel's US distributor

Applied Adhesives has been named exclusive US distributor for Henkel's Packaging Adhesives business, bringing Henkel's flexible packaging adhesive and coating portfolio to converters across the US through Applied's national sales organization, technical services and logistics network.

Henkel's Packaging Adhesives business brings more than three decades of experience in flexible packaging, with products designed for premium performance, regulatory compliance and sustainability requirements. The initial focus of the partnership will center on flexible packaging converters serving food and beverage, health and beauty and pet product applications.

'By combining Henkel's trusted flexible packaging technologies with Applied's local inventory, technical expertise, and service flexibility, we are well positioned to support converters with the performance, reliability, and responsiveness they expect,' said Lisa Fieldhouse, director of market development at Applied Adhesives.

'This exclusive partnership enables us to expand our US reach while ensuring customers receive the high level of service and technical support required in flexible packaging applications,' noted James Cooley, business director of flexible packaging at Henkel Adhesive Technologies.