Fedrigoni introduces recyclable adhesive

Fedrigoni Self-Adhesives has introduced SH6020-W Plus, an adhesive that combines permanent and wash-off performance. This product is designed to help converters, designers and brand owners prepare for emerging sustainability requirements without changing the performance they already trust.

The packaging industry is entering a new phase driven by circularity requirements, Extended Producer Responsibility (EPR) schemes, PPWR regulations, retailer sustainability commitments and increasing demand for reusable and recyclable packaging.

For wine and spirits brands, labels are no longer only a branding element. They are becoming a key factor in packaging compliance, recyclability performance, operational efficiency and future market access.
 
Built on the proven SH6020 Plus adhesive technology, SH6020-W Plus delivers the same premium adhesion and reliability throughout the product lifecycle, while enabling clean label removal during industrial washing processes. In addition, it demonstrates strong performance in glass recycling, further supporting end-of-life circularity. The adhesive formulation remains unchanged; no new validation is required for customers already using SH6020 Plus. This evolution expands Fedrigoni’s Wine Wash-off Portfolio and provides greater flexibility for future packaging requirements.

The product offers two distinct benefits from one reliable adhesive platform: permanent product lifecycle adhesion for shelf appearance, and support for bottle reuse and high-quality glass recycling.

SH6020-W Plus acts as a bridge between today’s recyclability expectations and tomorrow’s potential reuse and refill schemes.
 
With this, brands can count on greater flexibility in specifications and reduced complexity. Instead of managing different label constructions for different destination countries or local regulations, brands can rely on one that works across multiple markets. The result is a more agile portfolio, easier international deployment and a packaging strategy aligned with future regulatory developments.

For designers, SH6020-W Plus means creative freedom without material limitations. Design teams can develop high-quality packaging concepts knowing they already align with emerging circularity requirements, working with a single specification that meets both current and future market expectations.

A single adhesive platform can support multiple customer requirements while maintaining proven converting performance. The product helps reduce complexity, avoid duplicate inventories and respond to increasing demand for circular packaging without changing established production processes.