US demand for plastic film to near 16bn lbs in 2016

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- Advances will reflect the performance and source reduction advantages of plastic film
 
- Linear low density polyethylene (LLDPE) will remain the leading film
 
Demand for plastic film in the US is projected to grow 1.8 percent annually to 15.9 billion lbs in 2016, according to a new study by market research firm Freedonia.
 
Advances will reflect the performance and source reduction advantages of plastic film over other packaging materials and opportunities in film products such as pouches for drugs and medical products, and in modified atmosphere packaging for food. 
 
Demand will also benefit from film’s use in manufacturing, shipping, and building construction.
 
Film types
Linear low density polyethylene (LLDPE) will remain the leading film, accounting for almost half of the total in 2016. Among the low volume films, degradable plastics will exhibit the fastest growth, followed by cellophane and ethylene vinyl alcohol. 
 
Demand for LLDPE film is forecast to increase 2.1 percent yearly to 7.5 billion lbs in 2016. This will result from the film’s versatility and from opportunities in areas such as produce and snack packaging, stretch and shrink wrap, and trash bags. 
 
Consumption of low density polyethylene film will rebound from the declines of the 2001-2011 period, benefiting from opportunities in shrink wrap, shipping sacks, and nonwoven disposables.
 
High density polyethylene film demand will grow at a below average pace as a result of slow retail bag advances.
 
Polypropylene film demand will expand 2.2 percent annually to 1.6 billion lbs in 2016, driven by produce, grain mill, dairy product, and other food packaging applications.
 
Polyethylene terephthalate (PET) film demand will increase at a below average rate. Good opportunities are anticipated for PET film in food packaging applications such as snack foods, confections, and frozen food, due to the need for higher barrier properties.
 
However, this will be offset as remaining applications in photographic film and magnetic tape are lost to digital technologies. 
 
Polyvinyl chloride film demand will decline, with losses engendered by a slight drop in red meat consumption, consumer health and environmental concerns regarding PVC and plasticizer migration, and competition from polyethylene and polypropylene films.
 
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