Short-run printed packaging; a supermarket odyssey – part 2.5

Short-run printed packaging; a supermarket odyssey – part 2.5
I am only one man, and only capable of visiting a finite number of grocery stores, and mostly only in the UK.
 
As such, I’d like to open up this unscientific “study” to the wider package printing community, and anyone else that would like to contribute.
 
The primary focus of my “investigation” is short-run printed packaging; that which features offers and promotions, or shows off customization of printed packaging in the fast-paced world of grocery stores.
 
 
However, as can be seen from my blog entries so far, I’m not adverse to packaging that excites in other ways, or that is particularly interesting in its own right, short-run or not.
David Pittman

David Pittman

  • Former deputy editor